ENGLISH

Business Economics

By Sivagnanam

Book information

Publisher
Tata McGraw-Hill Education
Year
2010
ISBN
0070682151, 9780070682153
Language
english
Format
PDF
Filesize
9 MB (9879426 bytes)
Pages
201\213
Time added
2020-04-26 15:59:16

Description

Cover Contents 1. Economics: An Introduction Introduction Economics: Meaning and Definitions Nature and Scope of Economics Basic Economic Problems Positive and Normative Economics Micro and Macro Economics Key Terms and Concepts Chapter Summary Questions 2. Business Economics: Definition, Nature, Scope and Concepts Introduction Definitions Nature of Business Economics Scope of Business Economics Role of Business Economists Some Important Concepts Efficiency Time Element Key Terms and Concepts Chapter Summary Questions 3. Demand: Meaning and Determinants Introduction Demand Law of Demand Key Terms and Concepts Chapter Summary Questions 4. Elasticity of Demand Introduction Elasticity of Demand Elasticity of Demand: Measurement Factors Determining Elasticity of Demand Importance of Elasticity Key Terms and Concepts Chapter Summary Questions 5. Demand Forecasting Introduction Objectives of Demand Forecasting Methods of Demand Forecasting Selecting Best Forecasting Method (or) Qualities of Best Forecasting Key Terms and Concepts Chapter Summary Questions 6. Supply: Law, Determinants and Market Equilibrium Introduction Supply: Meaning and Definition Law of Supply Elasticity of Supply: Meaning Determinants of Supply Market Equilibrium or Price Determination Key Terms and Concepts Chapter Summary Questions 7. Theory of Consumer Behaviour: Demand, Diminishing Marginal Utility and Equi-Marginal Utility Introduction Utility Law of Diminishing Marginal Utility Law of Equi-Marginal Utility Cardinal and Ordinal Utility Theories and Theories of Risk and Uncertainty Key Terms and Concepts Chapter Summary Questions 8. Theory of Consumer Behaviour: Indifference Curve Approach Introduction Indifference Curve Approach Equilibrium Conditions Key Terms and Concepts Chapter Summary Questions 9. Laws of Production Introduction Production Short Run and Long Run Total, Average and Marginal Products Producer’s Equilibrium Key Terms and Concepts Chapter Summary Questions 10. Cost and Break-Even Analysis Introduction Cost Short Run Cost and Long Run Cost Economies of Scale Diseconomies of Scale Break-Even Analysis Key Terms and Concepts Chapter Summary Questions 11. Market Structure Introduction Market Structure Perfect Competition Monopoly Monopolistic Competition Duopoly Oligopoly Key Terms and Concepts Chapter Summary Questions 12. Pricing Techniques Introduction Price Discrimination Cost Plus or Mark-Up Pricing Peak-Load Pricing Transfer Pricing Skimming Price Penetration Price Key Terms and Concepts Chapter Summary Questions 13. Managerial Theories of Firm Introduction Classical Theory of Profit Maximisation Transaction Cost Theory of a Firm Baumol’s Theory of Sales Maximisation Williamson’s Managerial Utility Function Marris Growth Maximisation Model Cyert and March Behavioural Theory of a Firm Key Terms and Concepts Chapter Summary Questions Madras University (Semester Examination) Business Economics, April 2007 (Semester Examination) Managerial Economics, April 2007 (Semester Examination) Business Economics, April 2007 (Semester Examination) Business Economics, Nov 2006 (Semester Examination) Business Economics, Nov 2005 (Semester Examination) Business Economics, Nov 2005 (Semester Examination) Managerial Economics, Nov 2005 (Semester Examination) Managerial Economics, Nov 2004 (Semester Examination) Managerial Economics, April 2002 (Non-Semester Examination) B.B.A. Business Economics, May 1999 (Non-Semester Examination) B.B.A. Business Economics, May 1999

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