ENGLISH

Jugaad Time: Ecologies of Everyday Hacking in India

By Amit S. Rai

Book information

Publisher
Duke University Press Books
Year
2019
ISBN
1478001461, 9781478001461
Language
english
Format
PDF
Filesize
7 MB (6905729 bytes)
Series
ANIMA: Critical Race Studies Otherwise
Edition
Paperback
Pages
232\233
Time added
2019-02-13 05:34:04

Description

In India, the practice ofjugaad—finding workarounds or hacks to solve problems—emerged out of subaltern strategies of negotiating poverty, discrimination, and violence but is now celebrated in management literature as a disruptive innovation. InJugaad TimeAmit S. Rai explores how jugaad operates within contemporary Indian digital media cultures through the use of the mobile phone. Rai shows that despite being co-opted by capitalism to extract free creative labor from the workforce, jugaad is simultaneously a practice of everyday resistance, as workers and communities employ hacks to oppose corporate, caste, and gender power. Locating the tensions surrounding jugaad—as both premodern and postdigital, innovative and oppressive—Rai maps how jugaad can be used to undermine neoliberal capitalist media ecologies and nationalist politics.

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