The Art of Agile Product Ownership: A Guide for Product Managers, Business Analysts, and Entrepreneurs

Description

Every product owner faces a complex and unique set of challenges within their team. This provides each individual the opportunity to fill the role with different ambitions, skills, and insights. Your product ownership journey can take a variety of paths, and The Art of Agile Product Ownership is here to be your guide. Author Allan Kelly, who delivers Agile training courses to major companies, pulls from his experience to help you discover what it takes to be a successful product owner. You will learn how you need to define your role within a team and how you can best incorporate ownership with strategy. With the Agile method, time is the key factor, and after using the lessons from this book you will confidently be able to synthesize features, functionality, and scope against delivery. You will find out how other team members such as the UX designer and business analyst can support and enhance your role as product owner, and how every type of company structure can adapt for optimal agility. The Art of Agile Product Ownership is a beacon for current product owners, programmers who are ready to take the next step towards ownership, and analysts transitioning into the product space. This book helps you determine for yourself the best way to fill the product owner role so that you utilize your unique combination of skills. Product ownership is central to a successful Agile team, and after reading this book, you will be more than ready for the challenge. What You Will Learn • Explores activities the product owner needs to do in order to write good and valuable user stories • Identifies skills product owners can learn from product managers and business analysts • Demonstrates how to make decisions based on business and customer demand rather than technical needs and feasibility Who This Book Is For This is a book for anyone becoming a product owner: developers and programmers, who, after some years at the code-face, are ready to step up to the next stage to own the product that they have been coding. Business Analysts and Product Managers who see themselves transitioning into the a product owner role will find value in this book in understanding their new role and how the work is the same and how it is different Front Matter ....Pages i-xviii Front Matter ....Pages 1-3 What Are You Building? (Allan Kelly)....Pages 5-10 Why Have a Product Owner? (Allan Kelly)....Pages 11-20 Who Is the Product Owner? (Allan Kelly)....Pages 21-29 Requirements, Discovery, and Demand (Allan Kelly)....Pages 31-38 Every Product Owner Needs Four Things (Allan Kelly)....Pages 39-43 Customers, Users, and Stakeholders (Allan Kelly)....Pages 45-48 Front Matter ....Pages 49-51 Scrum and the Product Owner (Allan Kelly)....Pages 53-55 Onstage Product Owner (Allan Kelly)....Pages 57-61 Offstage Product Owner (Allan Kelly)....Pages 63-73 The Busy Product Owner (Allan Kelly)....Pages 75-77 Stop Doing (Allan Kelly)....Pages 79-83 Specialist Help (Allan Kelly)....Pages 85-89 Front Matter ....Pages 91-92 Product Owner as Entrepreneur (Allan Kelly)....Pages 93-96 The Product Manager Role (Allan Kelly)....Pages 97-101 What Do Product Managers Do? (Allan Kelly)....Pages 103-109 Changes in Product Management (Allan Kelly)....Pages 111-116 The Business Analyst Role (Allan Kelly)....Pages 117-123 Different Types of Business Analysts (Allan Kelly)....Pages 125-133 Front Matter ....Pages 135-136 The Product Owner Refactored (Allan Kelly)....Pages 137-146 Changing Hats (Allan Kelly)....Pages 147-149 Mission Impossible (Allan Kelly)....Pages 151-156 The End (Allan Kelly)....Pages 157-160 Back Matter ....Pages 161-166