ENGLISH

How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands

By Lars Thomassen , Keith Lincoln

Book information

Publisher
Kogan Page
Year
2007
ISBN
9780749450168, 0749450169
Open Library ID
OL10768866M
Language
english
Format
PDF
Filesize
2 MB (2085986 bytes)
Pages
224\224
Topic
Education
Library
avaxhome.ws
Time added
2010-05-31 15:29:46

Description

How to Succeed at Retail presents a winning template for action that can apply to traditional brands and retailers alike. Twenty-five international case studies demonstrate success in action, explaining how the world's most successful brands sell themselves to today's increasingly demanding shoppers. The messages and lessons apply to any and every business, making this essential reading for CEOs, brand managers, sales managers, marketing managers, retail managers, and students of retail studies, marketing, and business.

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