WJEC/Eduqas Media Studies For A Level Year 1 and AS Student Book

Description

Cover Book Title Copyright Contents How to Use this Book Introduction What is Expected from You 1 Introducing the Media Studies Framework What is the Framework? Media Language Textual Analysis Toolkit Technical Codes Technical Codes in Moving Image Products Camera Shots Camera Angles Camera Movement Editing Technical Codes in Print Products Audio Codes Theoretical Framework: Semiotics Visual Codes Language and Mode of Address Language Mode of Address Genre Theoretical Framework: Steve Neale Narrative Theoretical Framework: Tzvetan Todorov Narrative Techniques in Audio-Visual Products Narrative Conventions in Audio-Visual Products Narrative Conventions in Print Products The Media Studies Framework: Representation What is Representation? Encoding and Decoding Stereotypes Construction Mediation Theoretical Framework: Stuart Hall Context and Purpose Self-representation Theoretical Framework: David Gauntlett Representations of Gender in the Media Today Women Men Ethnicity Issues and Events The Media Studies Framework: Audience Understanding Audiences Audience Categories How do Media Products Target/Attract/Reach and Address Audiences? How are Audiences Constructed by Media Products? Audience Positioning Audience Responses Theoretical Framework: Stuart Hall What Affects the Way in which an Audience Responds to a Media Text? Theoretical Framework: Albert Bandura Interactive Audiences The Media Studies Framework: Industry Media Contexts Historical Context Social and Cultural Context Economical and Political Contexts 2 The Media Studies Specification Overview Theories Contexts of Media Skills THE COMPONENTS Component 1: Investigating the Media Overview Section A: Investigating Media Language and Representation Section B: Investigating Media Industries and Audiences How Will I Be Assessed for Component 1? Component 2: Investigating Media Forms and Products Overview Section A: Television Section B: Magazines Section C: Online Media How Will I Be Assessed for Component 2? Component 3: Media Production Overview How Does it Work? The Production Briefs What Do I Need to Submit for Component 3? How Will I Be Assessed? 3 Component 1: Investigating the Media Overview Set Forms and Products SECTION A: INVESTIGATING MEDIA LANGUAGE AND REPRESENTATION Investigating Media Language Investigating Representation Investigating the Set Forms: Advertising and Marketing Who Advertises and Why? Media Language How Do Advertisements Use Media Language? The Use of Media Language in Other Advertising Genres Analysing Print Advertising Products Analysing an Example: Maybelline Lipstick Advert Media Language: Analysing Film Posters Key Conventions of Film Posters Analysing an Example: Roman Holiday Film Poster Representation Representations of Gender in Advertising Representations of Ethnicity in Advertising Representations of Issues and Events in Adverts Applying Theory: Semiotics INVESTIGATING THE SET FORMS: MUSIC VIDEO Media Language: How Do Music Videos Use Media Language? Performance Music Videos The Narrative Music Video Media Language: Analysing a Music Video Taylor Swift’s Bad Blood Representation: Music Videos Representation in Beyoncé’s Music Videos Applying Theory: David Gauntlett Applying Theory: Stuart Hall Media Language: Analysing Newspaper Front Pages Representation: Issues and Events How is the Same Story Represented in Two Different Newspapers? Applying Theory: Stuart Hall Component 1: Section A Summary SECTION B: INVESTIGATING MEDIA INDUSTRIES AND AUDIENCES Overview Investigating Set Forms: The Radio Industry Station Profiles Industry: The BBC Industry: Marketing The Specialised Nature of Radio Stations Scheduling SET PRODUCT: WOMAN’S HOUR OR HAVE YOU HEARD GEORGE’S PODCAST? Woman’s Hour Have You Heard George’s Podcast? Industry: Regulation Applying Theory: Curran and Seaton Power and Media Industries Audience The BBC’s Audience Commitment Radio Audiences and Emerging Media How Does Woman’s Hour Appeal to Audiences? How Does Have You Heard George’s Podcast? Appeal to Audiences? Applying Theory: Stuart Hall’s Reception Theory Social and Cultural Context Investigating Set Forms: The Film Industry A Cross-Media Study Including Film Marketing What is Meant by a Mainstream, High-Concept Film? What is an Independent Film? The Film Industry Industry: Regulation SET FILM INDUSTRY PRODUCT: BLACK PANTHER (2018) Industry Information Marketing: Black Panther How was the Film Marketed? How the Film Company Used Marketing to Target and Maintain a Range of Audiences Contexts Historical context Social and Cultural Context Economic Context Political Context INVESTIGATING SET FORMS: THE NEWSPAPER INDUSTRY The Newspaper Industry: An Introduction Who Owns the Press? Newspapers and Technological Change Advantages of Online Newspaper Sites Who Chooses the News and Why? Industry: Regulation SET PRODUCT: THE DAILY MIRROR The Front Page Inside the Newspaper Audience Who Reads the Daily Mirror? How Do Newspapers Target, Attract and Reach Readers? Applying Theory: Stuart Hall’s Reception Theory Power and Media Industries: Curran and Seaton Applying Theory: George Gerbner’s Cultivation Theory Contexts Political Context Social and Cultural Context INVESTIGATING SET FORMS: ADVERTISING SET PRODUCT: TIDE PRINT ADVERTISEMENT (1950s) Audience: Historical Context How Was the Audience of the Time Targeted by this Advert? Social and Cultural Context Applying Theory: Gerbner’s Cultivation Theory SET PRODUCT: SUPER. HUMAN. TOKYO 2020 PARALYMPIC GAMES AUDIO-VISUAL ADVERTISEMENT (2020) Background Information Audience: Social and Cultural Context How Does Super. Human., the advertisement for the Tokyo 2020 Paralympics, Target, Reach and Address its Audience? How May Audiences Interpret this Advert? Social and Cultural Context Applying Theory: Gerbner INVESTIGATING SET FORMS: VIDEO GAMES Historical Context Industry: Regulation The Audience Appeal of Video Games SET PRODUCT: ASSASSIN’S CREED FRANCHISE Production, Distribution and Circulation Economic Context Audience Social and Cultural Contexts Applying Theory and Theoretical Perspectives: Media Effects: Albert Bandura Component 1: Section B Summary 4 Component 1: Investigating the Media Assessment How Will I Be Assessed? Section A: Investigating Media Language and Representation Section B: Investigating Media Industries and Audiences Component 1: Section A: What Changes at A Level? Component 1: Section B: What Changes at A Level? 5 Component 2: Investigating Media Forms and Products SECTION A: TELEVISION The Specification Television Options A Level Television Options Using the Theoretical Framework Media Language Codes and Conventions of the Media Form Analysing Visual and Technical Codes Television Genres Neale’s Genre Theory Option 1: The Crime Drama Genre The Gangster Drama Stock Characters Repetition and Difference in the Television Crime Drama Iconography Gangster Narratives and Themes The Crime Drama in Context Option 2: The Science-Fiction Genre Science-Fiction Narratives and Themes Iconography Adaptation, Regeneration and Renewal Science Fiction in Context Option 3: The Spy Thriller Genre Stock Characters Iconography Spy Thriller Narratives and Themes The Spy Thriller in Context Narratology Enigma Codes Narrative Forms: The Serial and the Series Flexi-narratives Restricted and Unrestricted Narratives Todorov’s Theory of Narratology Representation Hall’s Theory of Representation Gender Stereotypes Gender Roles and Narrative Functions Issues of Under-Representation LGBT Representations on Television Representations of Race and Ethnicity Racial Stereotyping and the Burden of Representation Social, Cultural and Institutional Factors Industry Ownership Funding Public Service Broadcasting The British Broadcasting Corporation (BBC) BBC Studios and BBC America Channel 4 Netflix Regulation Marketing Scheduling Audience Audience Targeting and Audience Appeal Hall’s Reception Theory Gerbner’s Cultivation Theory and Mean World Syndrome Summary Key Points Essential Theories for Television Guidance for A Level Students SECTION B: MAGAZINES The Specification Magazine Options A Level Magazine Options Using the Theoretical Framework Media Language Defining the Magazine as a Media Form The Conventions of Magazine Covers The Main Functions of the Magazine Front Cover Analysing the Front Cover Layout and Design Language and Mode of Address Barthes’ Theory of Semiotics Paradigms and Syntagms Inside the Magazine What are the Main Components of a Magazine Article? Magazine Genres The Women’s Magazine Genre The Content of Women’s Magazines Social, Cultural and Historical Contexts Representation Gender Representation in Women’s Magazines Gauntlett’s Theory of Identity Domesticity and Gender Stereotypes in Women’s Magazines Alternative Representations of Gender in the 1960s Representations of Female Beauty Representations of Race, Ethnicity and National Identity Industry The Economic Context of Magazine Publishing Ownership and Control in the Magazine Industry IPC in the 1960s: A Vertically Integrated Media Conglomerate Condé Nast and Advance Publications Audience Grouping and Categorising Magazine Audiences Readership and Circulation Audience Interpretations and Responses Gerbner’s Cultivation Theory Hall’s Reception Theory Uses and Gratifications Theory Summary Key Points Essential Theories for Magazines Guidance for A Level Students SECTION C: ONLINE MEDIA The Specification Online Media Options A Level Online Media Options Using the Theoretical Framework Media Language Conventions of the Blog as a Media Form Types of Blog Types of Vlog Analysing Blogs and Vlogs Using Semiotic Theory Representation Gauntlett’s Theory of Identity Hall’s Theory of Representation Self-representation Representations of Gender Industry Online Media and the Impact of Recent Technological Change The Economic Context of the Online Media Industry Advertising Sponsorship Merchandising and Diversification Regulating Online Media The Regulation of Advertising in Blogs and Vlogs YouTube ‘Community Guidelines’ Audience Targeting and Attracting Audiences Collaboration Videos Festivals, Conferences and Conventions Public Appearances Audience Interaction and Participation Gerbner’s Cultivation Theory Summary Key Points Essential Theories for Online Media Guidance for A Level Students 6 Component 2: Investigating Media Forms and Products Assessment How Will I Be Assessed? Component 2: What Changes at A Level? 7 Component 3: Media Production Overview Non-Exam Assessment WJEC Unit 2 Non-Exam Assessment: Creating a Media Production The Production Brief Key Points to Remember Research Planning Reflective Analysis What Do I Need to Submit? The Eduqas Production Briefs What Do I Need to Submit for Component 3? Key Points to Remember Research and Planning Why Do I Need to Conduct Research? What Types of Research are Appropriate? Tips for Using Focus Groups for Research Planning Examples of Research into Specific Forms Magazines Researching Magazines Product Analysis Online Magazines Key Features of an Online Magazine Planning Print and Online Magazines Producing Print and Online Magazine Pages Tips for Success Creating Print Productions: Examples Key Points Television Researching Television Product Analysis Product Analysis: Luther Planning Television/ Online Products A Pitch or Treatment A Recce A Storyboard A Script Tips for Writing a Script Creating a Script: An Example Additional Planning for a Website Producing a Television Sequence Tips for Success Creating Audio-Visual Productions: Examples Key Points Advertising and Marketing: Film Including Film Posters Researching Film Marketing Product Analysis Researching Film Posters: Submarine Researching DVD Covers Representation Audience Industry Planning a Print Film Marketing Campaign or a Website Additional Planning for a Website Creating Print Productions: Examples Tips for Success Key Points Music Marketing Researching Music Videos Product Analysis Media Language Audience Representation Industry Planning Music Marketing Products A Pitch or Treatment A Recce A Storyboard Producing a Music Video Tips for Success Creating Music Videos: Examples Key Points Summary 8 Component 3: Statement of Aims and Intentions The Cover Sheet 9 Examination Preparation and Tips COMPONENT 1: INVESTIGATING THE MEDIA Section A: Investigating Media Language and Representation Taking Notes Tips Sample Questions Question 1 Question 2 Addressing the Bullet Points The Key Differences in Representations of Ethnicity How Far Representations Relate to Relevant Media Contexts Section B: Media Industries and Audiences Sample Questions Question 3 Question 4 Structuring a Response COMPONENT 2: INVESTIGATING MEDIA FORMS AND PRODUCTS Preparing for the Exam Sample Questions Section A: Television Section B: Magazines Section C: Online Media 10 Quick Guide to Theoretical Approaches Media Language Semiotics: Roland Barthes Narratology: Tzvetan Todorov Genre Theory: Steve Neale Representation Theories of Representation: Stuart Hall Theories of Identity: David Gauntlett Industry Power and Media Industries: Curran and Seaton Audiences Media Effects: Albert Bandura Cultivation Theory: George Gerbner Reception Theory: Stuart Hall Glossary of Key Terms A B C D E F G H I J L M N O P Q R S T U V W Answers to Quickfire Questions Index A B C D E F G H I J K L M N O P R S T U V W Y Z Photo Credits