ENGLISH

101 Design Methods

Book information

Publisher
Wiley
ISBN
9781118083468, 9781118330241
Language
english
Format
EPUB
Filesize
91 MB (95312176 bytes)
Edition
1st edition
Pages
336 pages\0
Time added
2020-07-26 19:24:52

Description

The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

Similar books