ENGLISH

The ROI of Thought Leadership : Calculating The Value that sets organizations Apart

By Cindy Anderson; Anthony Marshall

Book information

Year
2025
ISBN
9781394308927, 9781394308910, 9781394308934
Language
english
Format
EPUB
Filesize
2 MB (2349236 bytes)
Pages
\0
Time added
2025-03-08 10:28:14

Description

The power of corporate thought leadership, finally quantified through expansive rigorous empirical research The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart reveals the findings of rigorious research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV), where they surveyed more than 4,000 C-level executives—half CEOs, half CFOs, CSCOs, CTOs and CIOs—to ask about their consumption of thought leadership content and the influence it has on their business purchase decisions and investments, as well as the use of generative AI in the production and consumption of thought leadership. The book also includes tools such as an "value calculator" that empowers every reader to assess the potential return for their specific organization. This book reveals the surprising findings of the research and answers questions, such as: How many people consume thought...

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