Language and Literature in a Glocal World

Description

This collection of critical essays investigates the intersections of the global and local in literature and language. Exploring the connections that exist between global forms of knowledge and their local, regional applications, this volume explores multiple ways in which literature is influenced, and in turn, influences, movements and events across the world and how these are articulated in various genres of world literature, including the resultant challenges to translation. This book also explores the way in which languages, especially English, transform and continue to be reinvented in its use across the world. Using perspectives from sociolinguistics, discourse analysis and semiotics, this volume focuses on diasporic literature, travel literature, and literature in translation from different parts of the world to study the ways in which languages change and grow as they are sought to be ‘owned’ by the communities which use them in different contexts. Emphasizing on interdisciplinary studies and methodologies, this collection centralizes both research that theorizes the links between the local and the global and that which shows, through practical evidence, how the local and global interact in new and challenging ways. Front Matter ....Pages i-xix Introduction: Framing Studies in Glocalization (Sandhya Rao Mehta)....Pages 1-11 Front Matter ....Pages 13-13 Language in a Glocalized World (Chandrika Balasubramanian)....Pages 15-27 Code Alternation and Entextualization in Bilingual Advertising: The Construction of Glocal Identities in India’s Amul Butter Ads (Rani Rubdy)....Pages 29-56 English in Thai Tourism: Global English as a Nexus of Practice (Andrew Jocuns)....Pages 57-76 You Are What You Tweet: A Divergence in Code-Switching Practices in Cebuano and English Speakers in Philippines (Glenn Abastillas)....Pages 77-97 Naming Food and Creating Identity in Transnational Contexts (Rashmi Jacob, Alka Sharma)....Pages 99-113 The Semiotics of Flags: The New Zealand Flag Debate Deconstructed (George Horvath)....Pages 115-126 On Gender Silencing in Translation: A Case Study in Poland (Agnieszka Pantuchowicz)....Pages 127-136 Front Matter ....Pages 137-137 Looking at Myth in Modern Mexican Literature (Ian Almond)....Pages 139-160 “You Inside Me Inside You”: Singularity and Multitude in Mohsin Hamid’s How to Get Filthy Rich in Rising Asia (Micah Robbins)....Pages 161-175 Fears of Dissolution and Loss: Orhan Pamuk’s Characters in Relation to the Treaty of Sèvres (Fran Hassencahl)....Pages 177-192 Global Connections on a Local Scale: A Writer’s Vision (Simona Klimkova)....Pages 193-205 Textual Deformation in Translating Literature: An Arabic Version of Achebe’s Things Fall Apart (Mohamed-Habib Kahlaoui)....Pages 207-224 Pedagogical Perspectives on Travel Literature (Rosalind Buckton-Tucker)....Pages 225-238 Back Matter ....Pages 239-240