ENGLISH

Nascar, Sturgis, and the New Economy of Spectacle (Studies in Critical Social Sciences) (Studies in Critical Social Sciences, 92)

By Daniel Krier , William J Swart

Book information

Publisher
Brill Academic Pub
Year
2016
ISBN
9789004300606, 9789004300613, 9004300600
Language
english
Format
PDF
Filesize
5 MB (5016486 bytes)
Edition
Illustrated
Pages
223\239
Time added
2023-12-01 04:38:14

Description

NASCAR, Sturgis, and the New Economy of Spectacle maps the structure of economies of spectacle in stock car racing and large displacement motorcycle rallying. The book traces the historical development of economic spectacles and models the structural components and moving parts that sustain them. Economies of spectatorship emerge when activities and legends in the cultural commons are privatized or enclosed as immaterial property. Once privatized, a spectacular diegesis supports a triple-circuit of profit: spectatorship markets (payments to see), sponsorship markets (payments to be seen) and trophy markets (payments to be seen enjoying). Vivid illustrations of legendary action in NASCAR and carnivalesque displays at Sturgis reveal how spectator events function as intensive sites of profit-making in contemporary capitalism.

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