GERMAN

Chefsache Mandantenakquisition: Erfolgreiche Akquisestrategien für Anwälte

By Johanna Busmann

Book information

Publisher
de Gruyter
Year
2016
ISBN
9783110484403, 9783110482676
DOI
10.1515/9783110484403
Language
german
Format
EPUB
Filesize
6 MB (6069296 bytes)
Edition
2nd rev. and expand. ed.
Pages
811\0
Library
degruyter.com
Time added
2023-07-26 05:48:50

Description

From the day they are licensed, attorneys have to be entrepreneurs. Client acquisition is essential for every lawyer. Many lawyers consider client acquisition as time-consuming and complicated, as a tedious necessity, or a form of salesmanship beneath their dignity. This work will help them organize a structured acquisition strategy geared to business goals. For the new edition, the chapter on online acquisition was extensively revised. Expanded 2nd edition Includes new timely tips for practitioners from practitioners The chapter on online acquisition has been extensively revised Suggests concrete implementation options and best-practice examples

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