ENGLISH

Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers

By Martin Trapp (auth.)

Book information

Publisher
Gabler Verlag
Year
2014
ISBN
978-3-658-05093-1, 978-3-658-05094-8
DOI
10.1007/978-3-658-05094-8
Language
english
Format
PDF
Filesize
1 MB (1493520 bytes)
Edition
1
Pages
184\196
Time added
2014-04-13 05:00:00
Business Strategy/Leadership; Business/Managementgeneral; Innovation/Technology Management

Description

Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.

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