ENGLISH

Media Monoliths: How Great Media Brands Thrive and Survive

By Mark Tungate

Book information

Publisher
Kogan Page
Year
2004
ISBN
9780749441081, 0749441089
LCC
P96.E25 T86 2004
Open Library ID
OL22590607M
Language
english
Format
PDF
Filesize
974 kB (997320 bytes)
Edition
illustrated edition
Pages
272\272
Topic
Business
Library
avaxhome.ws
Time added
2010-05-31 15:29:46

Description

* The first book to provide an in-depth analysis of 20 of the world's most famous media brands

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