Automotive Human Centred Design Methods

Description

There is currently a great need for introductory materials to help professionals of all types to understand and deploy Human Centred Design (HCD) methods. This compendium, written in simple everyday language by authors who are experts in automotive ergonomics, UX and HMI, is inclusive and easily accessible. The 21st century is characterised by ever greater reliance on the innovation paradigm of HCD. In many sectors, the practices of "technology push" and "market pull" have been giving ground to newer ways of innovating which are based more on careful attention to the characteristics and needs of people. Where ethnographic, ergonomic and UX practices were once the remit of only the design teams, the practices and values of HCD are now permeating widely, leading in many cases to business restructuring. The automotive sector, characterised by large and sophisticated organisations, and by more than a century of success, is one sector with extensive requirements for HCD methods. This introductory book links the philosophy of the Human Centred Design innovation to the basic methods and simple everyday steps which can be taken to better understand customers and to better define briefs and tests. The book will prove a valuable reference to automotive designers who wish to more deeply integrate HCD into their everyday work, and to any professional who wishes to widen her or his skill set and understanding of HCD. The information regarding the selection of HCD methods, and their deployment, will provide a gentle introduction to the world of Human Centred Design. Contents Preface Methods 1. AEIOU 2. Affinity Diagram 3. Bodystorming 4. Brainstorming 5. Buy a feature 6. Card Sorting 7. Co-Design 8. Cognitive Walkthrough 9. Cognitive Map 10. Competitive Analysis 11. Contextual Inquiry 12. Crazy 8s 13. Crowdsourcing 14. Cultural Probes 15. Customer Journey 16. Delphi Survey 17. Design Fiction 18. Desirability Testing 19. Diary Study 20. Empathy Map 21. Experience Prototyping 22. Extreme Users 23. Fly-on-The Wall 24. Focus Group 25. Harris Profile 26. Heuristic Evaluation 27. How Might We? 28. Interview 29. Laddering 30. Love/Break up Letter 31. Persona 32. Picture Cards 33. Repertory Grid Technique 34. Role Playing 35. Scenario 36. Scenario Mapping 37. Stakeholder Analysis 38. Storytelling 39. Storyboarding 40. Survey 41. Think-Aloud 42. Touchstone Tour 43. Tomorrow’s Headlines 44. Wizard of Oz 45. Word Concept Association 46. Zaltman Metaphor Elicitation 47. 5 Whys Appendix 1. Desirability Testing Photo credits