Story or Die : How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

Description

A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story.Story isn't just one way to persuade, it's the way. It's built into the architecture of the brain, and has been since early humans gathered around the campfire, trying to figure out if that rustling in the bushes really was a lion. But to fully wield the power of story at will, you must first understand how story is working in your brain—not metaphorically, but biologically.In Story or Die, author, speaker, and story coach Lisa Cron decodes the power of story, examining how story and the brain evolved in tandem; why well-told stories were, and continue to be, key to our survival; and what grabs us in a good story. (It's very different from what we think.) She then takes readers, step by...