ENGLISH

Advertising Fictions: Literature, Advertisement and Social Reading

By Jennifer Wicke

Book information

Publisher
Columbia University Press
Year
1988
ISBN
023106604X, 9780231066044
Language
english
Format
EPUB
Filesize
1 MB (1373911 bytes)
Series
The Social Foundations of Aesthetic Forms
Pages
193\0
Library
Internet Archive
Time added
2022-09-01 07:10:48

Description

Wicke's argument in this provocative and adventurous literary criticism book is that the growth of advertising was crucial to the emergence of the novel as a powerful social institution. Placing several works and authors - Charles Dickens, Henry James, and James Joyce, (as well as U.S. showman Phineas T. Barnum) - from three different national cultures, within the new social lexicon of advertising, she explores the confluence between advertising and the novel. Her original analysis, is that advertising was able to take on the status of mass literature enforcing its own codes of social reading and that the novel relied on the conditions of advertising to permit it to become the major literary form of the nineteenth century

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