ENGLISH

Commonsense Direct Marketing

By Drayton Bird

Book information

Publisher
Kogan Page
Year
2000
ISBN
9780585415352, 9780749431211, 0749431210
Open Library ID
OL7967175M
Language
english
Format
PDF
Filesize
3 MB (2674609 bytes)
Edition
4th
Pages
399\399
Topic
Economy
Library
avaxhome.ws
Time added
2010-05-31 15:29:46

Description

(Kogan Page) A practical and humorously written guide to the intricacies of direct marketing, for sales and marketing managers, advertising executives, and marketing students. Shows how to position products effectively, what to sell, how to choose an agency, and how to acquire and keep customers. Softcover. Previous edition: c1993.

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