ENGLISH

MDM for Customer Data: Optimizing Customer Centric Management of Your Business

By Kelvin K. A. Looi

Book information

Publisher
MC Press
Year
2016
ISBN
9781583476888, 9781583473504
Language
english
Format
EPUB
Filesize
618 kB (632505 bytes)
Pages
\0
Time added
2023-01-10 19:59:13
Computer Technology; Nonfiction; COM021000

Description

Practical and informal, this manual clearly defines Master Data Management (MDM), a set of processes and tools that consistently define and manage the nontransactional data entities of an organization. Demonstrating how to implement MDM and how to make it complement other IT solutions, this handbook proves that MDM is a fascinating and up-and-coming approach that allows organizations to run customer-centric business operations. With chapters on data governance, MDM data domains, and customer-data case studies, this reference will appeal to programmers, chief information officers, and information technology architects and managers.

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