ENGLISH

Marketing Strategy

By O. C. Ferrell , Michael D. Hartline

Book information

Publisher
South-Western College Pub
Year
2010
ISBN
053846738X, 9780538467384
Google Books ID
Lt12ggizMhIC
Open Library ID
OL24880031M
Language
english
Format
PDF
Filesize
22 MB (23069800 bytes)
Edition
5th
Pages
769\769
Orientation
yes
Scanned
no
Time added
2012-02-04 16:00:00
PR;Стратегический маркетингМаркетингреклама

Description

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.

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