ENGLISH

Keep Your Donors: The Guide to Better Communications & Stronger Relationships (The AFP Wiley Fund Development Series)

By Tom Ahern , Simone Joyaux

Book information

Year
2007
ISBN
0470080396, 9780470080399, 9780470224410
LCC
HG177 .A34 2008
Open Library ID
OL18406539M
Language
english
Format
PDF
Filesize
4 MB (3792417 bytes)
Edition
1
Pages
480\482
Time added
2011-06-04 13:46:07

Description

Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.

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