Public Television for Sale: Media, the Market, and the Public Sphere

Description

Cover Half Title Series Page Title Copyright Dedication Contents List of Tables and Figures Acknowledgments 1 Public Television: The Historical and Political Context Shifting Political Pressures: From Johnson to Reagan The Privatization of Public Television 1992: Renewed Attack on Public Television Behind the Conservative Critique Public Television Fundamentals Plan for the Book Notes 2 The Political Economy of Mass Media Media and the Market Ratings and the Market Ratings and Democracy Television and the Public Interest Public Service Broadcasting Notes 3 Early Visions of Public Television The Use of Ideal-Types Components of a Public Television System Previous Research on Public Television Moving Forward A Note on Method Notes 4 The Content of Public Television: A Case Study of the MacNeil/Lehrer NewsHour Comparing ABC and PBS Stories on Mac Neil/Lehrer and World News Tonight Guests on MacNeil/Lehrer and Nightline Issue Analysis: China, Environment, Economy, Central America Interpretation Notes 5 Funding and the Politics of Programming Funding and Risk Taking Funding-Driven Programming Corporate Funding Funding Controversial Programs Frontline Self-Censorship Member Considerations The Funding Market Notes 6 Audiences, Markets, and the Public Ratings in Public Television Ratings and Success Promotion, Participation, and Outreach The Public as a Market Notes 7 Goal Ambiguity and Organizational Survival Defining Public Television's Mission Individual Goals Collective Identity Two Dilemmas Mission Versus the Market Notes 8 Democracy and the Future of Public Television The Technology of Television Market, State, and Civil Society The Privatization of Culture? Principles of a Democratic Public Television Moving Toward a New Public Television Notes Methodological Appendix References About the Book and Author Index