Design basics

Description

Filled with hundreds of stunning examples of successful two-dimensional design, this how-to book explains design theory and gives students the tools needed to create successful designs. DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work. About the Cover Art Contents Preface Part 1: Design Principles Ch 1: Design Process Introduction Procedures Thinking Looking Doing Critique Ch 2: Unity Introduction Gestalt Ways to Achieve Unity Unity with Variety Unity at Work Ch 3: Emphasis and Focal Point Introduction Ways to Achieve Emphasis Degree of Emphasis Absence of Focal Point Ch 4: Scale and Proportion Introduction Scale of Art Scale within Art Manipulating Scale Proportion Ch 5: Balance Introduction Imbalance Symmetrical Balance Asymmetrical Balance Radial Balance Crystallographic Balance Ch 6: Rhythm Introduction Rhythm and Motion Alternating Rhythm Progressive Rhythm Polyrhythmic Structures Part 2: Design Elements Ch 7: Line Introduction Line and Shape Types of Line Inherent Line Connecting Points of Emphasis Line Direction Line Quality Line as Value Line in Painting Lost-and-Found Contour Ch 8: Shape Introduction Predominance of Shape Volume/Mass Naturalism and Idealism Naturalism and Distortion Abstraction Nonobjective Shapes Curvilinear Shapes Rectilinear Shapes and Combinations Positive/Negative Shapes Ch 9: Pattern and Texture Pattern Texture and Pattern Texture Tactile Texture Visual Texture Ch 10: Illusion of Space Introduction Devices to Show Depth Amplified Perspective Multiple Perspective Axonometric Projection Open Form/Closed Form Transparency Conclusion Ch 11: Illusion of Motion Introduction Anticipated Motion Ways to Suggest Motion Optical Movement Ch 12: Value Introduction Value Pattern Value as Emphasis Value and Space Techniques Ch 13: Color Introduction Color Characteristics Properties of Color Palettes Visual Color Mixing Cool/Warm Colors Color as Emphasis Color and Balance Color and Space Color Schemes Color Discord and Vibrating Colors Color Uses Emotional Color Color Symbolism Glossary Bibliography Photographic Sources Index