M: Information Systems

Description

M: Information Systems is an MIS fundamentals text written in an engaging visual, magazine format designed to intrigue your students from the start! Saturated with fascinating, sometimes hard-to-believe real-life examples that will keep students intrigued throughout the course. Baltzan's approach discusses various business initiatives first and how technology supports those initiatives second . The premise for this unique writing approach is that business initiatives drive technology choices in a corporation. Therefore, each discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes difficult and often intangible MIS concepts, brings them down to a students level, and applies them using a hands-on approach to reinforce the concepts learned. A derivative of the Baltzan Business Driven Technology text, M: Information Systems provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc.