ENGLISH

Corporate reputation: brand and communication

By Stuart , Fill , Chris; Roper

Book information

Publisher
Pearson
Year
2012
ISBN
9780273727590, 3253192652, 0273727591
Language
english
Format
PDF
Filesize
11 MB (11629741 bytes)
Pages
xxiii, 332 pages: color illustrations; 27 cm\361
Time added
2020-11-29 04:21:03

Description

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

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