Applying Behavioural Science to the Private Sector: Decoding What People Say and What They Do

Description

This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector. The first part of the book discusses the underlying theory and principles behind behavioural science. It outlines the history of the discipline, explaining how behavioural scientists use theories and models of behaviour, and discussing why behaviour is so hard to predict. It then describes how the theory can be applied to designing products, services and interventions. In Part II Rubinstein uses several key case studies to explore the challenges of integrating behavioural science into established practices, considering how to use behavioural science in multidisciplinary teams and why this might be useful. She addresses concerns about the ethics of using behavioural science in this context before describing the value of applying behavioural science to business and how best to realise its potential. This book is a must-read for both practitioners and academics interested in applying the science of behaviour to real-world challenges. Front Matter ....Pages i-xix Front Matter ....Pages 1-2 An Overview of Behavioural Science (Helena Rubinstein)....Pages 3-21 The Difficulty of Predicting Behaviour (Helena Rubinstein)....Pages 23-34 The Science Behind Behaviour (Helena Rubinstein)....Pages 35-49 The Application of Theory to Intervention Design (Helena Rubinstein)....Pages 51-68 Front Matter ....Pages 69-71 The Integration of Behavioural Science into Business (Helena Rubinstein)....Pages 73-87 The Importance of Multiple Perspectives (Helena Rubinstein)....Pages 89-106 A Case Study of Using Behavioural Science in Practice (Helena Rubinstein)....Pages 107-116 The Ethical Risks of Behavioural Science (Helena Rubinstein)....Pages 117-126 The Benefits of Applying Behavioural Science to Business (Helena Rubinstein)....Pages 127-134 Back Matter ....Pages 135-137