ENGLISH

Free Gift Inside!!: Forget the Customer. Develop Marketease

By Stephen Brown

Book information

Year
2003
ISBN
1841125466, 9781841125466, 9781841126029
LCC
HF5415 .B744 2003
Open Library ID
OL24268157M
Language
english
Format
PDF
Filesize
1 MB (1434582 bytes)
Edition
1
Pages
300\302
Time added
2011-06-04 13:46:07

Description

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

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