ENGLISH

Big data MBA: driving business strategies with data science

By BILL , Schmarzo

Book information

Publisher
Wiley
ISBN
9781119181118, 9781119238843, 9781119181385, 1119181119
Language
english
Format
EPUB
Filesize
13 MB (13414318 bytes)
Pages
xxvii, 283 pages : illustrations ; 24 cm\0
Time added
2020-07-26 19:24:52
Apprentissage automatique;Big data;Business--Data

Description

Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.

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