Leisure Business Market Research Handbook 2021-2022

Description

1 THE U.S. LEISURE MARKET 1.1 Expenditures on Leisure Activities 1.2 Time Spent With Leisure 1.3 Top 10 Leisure Activities 1.4 Favorite Leisure Activities 1.5 Leisure Activities For Millennials 2 THE EXPERIENCE ECONOMY 2.1 Overview 2.2 Market Assessment 2.3 Trends 2.4 Influence Of Social Media 3 LEISURE & SOCIAL ACTIVITIES DURING THE PANDEMIC 3.1 Changes In Leisure And Social Activities 3.2 Missing Activities During Shutdown 3.3 Attending Concerts/Theatre/Sports 3.4 Dining Out At A Restaurant/Bar 3.5 Gatherings With Friends And Family 3.6 Going To A Gym/Fitness Class 3.7 Going To A Local Coffeeshop 3.8 Going To A Movie Theater 3.9 Going To Social Gatherings 3.10 Shopping in Retail Stores 3.11 Watching Sports On TV 4 AIRBNB EXPERIENCES 4.1 Overview 4.2 Popular Experiences 4.3 Cooking Experiences 4.4 Online Experiences 4.5 Social Impact Experiences 5 AMUSEMENT PARKS 5.1 Market Assessment 5.2 City-by-City Survey 5.3 Most-Visited Amusement Parks 5.4 Market Resources 6 ART 6.1 Market Assessment 6.2 Art Auctions 6.3 Art Fairs 6.4 Art Galleries 6.5 The Online Art Market 6.6 Market Resources 7 ARTS & CRAFTS 7.1 Market Assessment 7.2 Crafters 7.3 Crafts Supply Stores 7.4 Crafts Fairs and Festivals 7.5 Online Marketplace 7.6 Market Resources 8 AUTOMOTIVE-FOCUSED ACTIVITIES 8.1 America’s Love Affair With The Automobile 8.2 Auto Customizing 8.3 Auto Shows 8.4 Vintage Car Shows 8.5 Auto Museums 9 AVIATION-FOCUSED ACTIVITIES 9.1 Private Aviation 9.2 Air Shows 9.3 Aviation and Aerospace Museums 9.4 Market Resources 10 BEVERAGE-FOCUSED ACTIVITIES 10.1 Beer Festivals 10.2 Brewery Tours 10.3 Wine Festivals 10.4 Winery Tours 10.5 Whiskey and Bourbon Trails 10.6 Market Resources 11 BICYCLING 11.1 Overview 11.2 Bicycle-Friendly Cities 11.3 Bicycle-Friendly Communities 11.4 Bicycle-Friendly States 11.5 Bicycle Trails 11.6 Market Resources 12 CASINOS 12.1 Market Assessment 12.2 Casino Census 12.3 State-by-State 12.4 Largest Casino Gaming Markets 12.5 Market Resources 13 CHALLENGE COURSES 13.1 Adventure Races and Obstacle Races 13.2 Major Races 13.3 Parkour and Freerunning 13.4 Zipline Courses 13.5 Market Resources 14 CIRCUSES 14.1 Overview 14.2 National Circuses 14.3 Local Circuses and Traveling Troupes 14.4 Circus Schools 14.5 Market Resources 15 CITIZEN SCIENCE 15.1 Overview 15.2 Interest In Science And Technology 15.3 Science News And Information 15.4 Astronomy 15.5 Gem Hunting and Rock Collecting 15.6 Raising Birds, Fish and Reptiles 15.7 Satellite Spotting 15.8 Science Centers 15.9 Market Resources 16 CLIMBING 16.1 Participation 16.2 Olympic Competition 16.3 Climbing Gyms 16.4 Mountaineering 16.5 Market Resources 17 COLLECTING 17.1 Participation and Spending 17.2 Scope of Collecting 17.3 Classic Cars 17.4 Commemorative Coins 17.5 Sports Cards 18 COMEDY CLUBS 18.1 Market Assessment 18.2 Demographics 18.3 Top Comedy Clubs 18.4 Market Resources 19 COMPUTER & VIDEO GAMES 19.1 Market Assessment 19.2 Participation 19.3 Types of Games 19.4 Game Genres 19.5 Casual and Social Games 19.6 Mobile Gaming 19.7 Gaming Networks 19.8 Market Resources 20 COMMUNITY & RECREATION CENTERS 20.1 Community Centers 20.2 Recreation Centers 20.3 Senior Centers 20.4 Market Resources 21 CRAFTSMAN HOBBIES 21.1 DIYers 21.2 Woodworking 21.3 DIY Media 21.4 Market Resources 22 CULINARY 22.1 Cooking for Enjoyment 22.2 Culinary Media 22.3 Cooking Schools 22.4 Farmers’ Markets 22.5 Food & Wine Festivals 23 CULTURAL & PERFORMING ARTS 23.1 Public Participation in the Arts 23.2 Performing Arts Activities 23.3 Survey of Metropolitan Areas 23.4 Market Resources 24 CULTURAL DISTRICTS 24.1 Overview 24.2 Metropolitan Cultural Districts 24.3 State Programs 24.4 Museum Districts 24.5 Market Resources 25 DRONES 25.1 Market Assessment 25.2 Activities and Applications 25.3 Drone Races 25.4 Academic Programs 26 ENTERTAINMENT DISTRICTS 26.1 Entertainment Districts 26.2 Live Music Centers 27 EQUESTRIAN 27.1 Equestrian Activities 27.2 Participation 27.3 Horse Shows 27.4 Polo 27.5 Rodeos 27.6 Market Resources 28 ESCAPE ROOMS & HAUNTED HOUSES 28.1 Escape Rooms 28.2 Haunted Houses 29 EVENT PLANNING & CATERING 29.1 Market Assessment 29.2 Catering 29.3 Top Cities For Events 29.4 Top Event Planners 29.5 Market Resources 30 EXPERIENTIAL ACTIVITIES 30.1 Overview 30.2 Extreme Adventures 30.3 Fantasy Adventure Camps 30.4 Racing Schools and Driving Experiences 30.5 Sports Adventures 30.6 Unique Experiences 30.7 Immersive Theater 30.8 Experiential Restaurants 30.9 Award-Winning Experiences 31 FANDOM 31.1 Overview 31.2 Activities 31.3 Most Popular Fandom 31.4 Conventions and Events 31.5 Largest Events 32 FANTASY SPORTS 32.1 Overview 32.2 Market Assessment 32.3 Demographics 32.4 Season-Long Fantasy Sports 32.5 Daily Fantasy Sports 32.6 Fantasy Sports and Professional Sports Leagues 32.7 Market Resources 33 FASHION 33.1 Overview 33.2 Fashion Media 33.3 Fashion Museums and Exhibitions 33.4 Fashion Shows 33.5 Academic Programs 33.6 Market Resources 34 FESTIVALS, FAIRS & EVENTS 34.1 Market Assessment 34.2 Top 50 Fairs and Carnivals 34.3 State Fairs 34.4 Film Festivals 34.5 Other Festivals 34.6 Market Resources 35 FISHING 35.1 RBFF Assessment 35.2 SFIA Report 35.3 FWS Survey 35.4 Bass Fishing 35.5 Top Places For Family Fishing 35.6 Market Resources 36 FITNESS & HEALTH CLUBS 36.1 Fitness Activities 36.2 Fitness and Health Clubs 36.3 Market Leaders 36.4 Fitness Industry Trends 36.5 Market Resources 37 GAMES 37.1 Board Games 37.2 Chess 37.3 Contact Bridge 37.4 Poker 37.5 Market Resources 38 GARDENING 38.1 Market Assessment 38.2 Assessment By Metropolitan Area 38.3 Community Gardens 38.4 Botanical Gardens 38.5 Gardening Blogs 38.6 Market Resources 39 GENEALOGY 39.1 Market Assessment 39.2 Genealogy Research Websites 39.3 Genetic Genealogy 39.4 Market Resources 40 GOLF 40.1 Participation 40.2 Spending 40.3 Golf Courses 40.4 Top Golf Courses 40.5 Golf Communities 40.6 Market Resources 41 HIKING 41.1 Overview 41.2 National Trails 41.3 Best Trails By State 42 HISTORICAL REENACTING 42.1 Overview 42.2 Living History 42.3 Military Reenactments 42.4 World War Reenactments 42.5 Market Resources 43 HISTORY-FOCUSED INTERESTS 43.1 Overview 43.2 Historic Sites 43.3 Historical Societies 43.4 Best Cities For History Buffs 43.5 Civil War History 43.6 Market Resources 44 HOBBY FARMING 44.1 Hobby Farmers 44.2 Backyard Chickens 44.3 Beekeeping 44.4 Farm Visits 44.5 Food Gardening 44.6 Market Resources 45 HOLIDAY FESTIVITIES 45.1 Overview 45.2 New Year’s 45.3 Martin Luther King Jr. Day 45.4 Valentine’s Day 45.5 Mardi Gras 45.6 St. Patrick’s Day 45.7 Easter 45.8 Cinco de Mayo 45.9 Memorial Day 45.10 Independence Day 45.11 Labor Day 45.12 Oktoberfest 45.13 Halloween 45.14 Thanksgiving 45.15 Christmas 46 HOMEBREWING 46.1 Overview 46.2 Profile Of Homebrewers 46.3 Homebrew Clubs 46.4 Automatic Brewing Machines 46.5 Market Resources 47 HUNTING 47.1 Participation 47.2 Demographics 47.3 FWS Survey 47.4 Market Resources 48 INDOOR RECREATION 48.1 Axe Throwing 48.2 Billiards/Pool 48.3 Bowling 48.4 Darts 48.5 Family Entertainment Centers 48.6 Indoor Skydiving 48.7 Indoor Trampoline Parks 48.8 Table Tennis 48.9 Market Resources 49 LOTTERIES 49.1 Market Assessment 49.2 Types of Games 49.3 State-by-State Assessment 49.4 Market Resources 50 MALL ENTERTAINMENT 50.1 Retailtainment 50.2 Entertainment Tenants 50.3 Mall of America 50.4 American Dream Malls 51 MODEL RAILROADS 51.1 Overview 51.2 Model Railroad Clubs 51.3 Model Railroad Museums 51.4 The National Train Show 51.5 Holiday Model Train Exhibits 51.6 Market Resources 52 MOTORCYCLING 52.1 Motorcycle Ownership and Spending 52.2 Demographics 52.3 The Motorcyclist Lifestyle 52.4 Best Motorcycle Rides 52.5 Motorcycle Rallies 52.6 Market Resources 53 MOUNTAIN BIKING 53.1 Participation 53.2 Mountain Biking Trails 53.3 Market Resources 54 MOVIES 54.1 Market Assessment 54.2 Cinema Patrons 54.3 Market Resources 55 MUSEUMS 55.1 Overview 55.2 Types Of Museums 55.3 Most Visited Museums 49.4 Exhibitions 49.5 Market Resources 56 MUSIC CONCERTS & FESTIVALS 56.1 Concert Tours 56.2 Music Festivals 57 MUSICIANS 57.1 Participation 57.2 Amateur Musicians 57.3 Music Retail Sector 57.4 Market Resources 58 NIGHTLIFE 58.1 Top Cities For Nightlife 58.2 Bars & Night Clubs 58.3 Jazz Clubs 58.4 Market Resources 59 OUTDOOR LEISURE & RECREATION 59.1 Overview 59.2 Camping 59.3 Gold Prospecting 59.4 Kiteflying 59.5 Paddling Sports 59.6 Skydiving 59.7 Treasure Hunting 59.8 Ultimate Frisbee 59.9 Market Resources 60 PARKS - CITY 60.1 Overview 60.2 Top City Parks 60.3 ParkScore 60.4 Fitness Parks 60.5 Award-Winning Parks 60.6 Market Resources 61 PARKS - NATIONAL 61.1 Visits To National Park Properties 61.2 Market Resources 62 PARKS - STATE 62.1 State Park Visitors 62.2 Economic Impact 62.3 Most Popular State Parks 62.4 Market Resources 63 PHOTOGRAPHY 63.1 Photo Enthusiasts 63.2 Digital Photography 63.3 Photo Sharing Creators And Curators 63.4 Retail Sector 63.5 Market Resources 64 PRIVATE CLUBS 64.1 Overview 64.2 Private Clubs 64.3 Market Resources 65 READING 65.1 Adult Reading 65.2 Most Literate Cities 65.3 Ebooks 65.4 Audio Books 65.5 Book Clubs 65.6 Book Festivals 65.7 Market Resources 66 RECREATIONAL BOATING 66.1 Boat Ownership 66.2 Market Assessment 66.3 Boat Shows 66.4 Marinas 66.5 Market Resources 67 RETIREMENT COMMUNITIES 67.1 Market Assessment 67.2 Leisure At Retirement Communities 67.3 Top Active Adult Communities 68 RODEOS 68.1 Overview 68.2 Major Events 68.3 Fan Demographics 68.4 Professional Rodeo Cowboys Association 68.5 Professional Bull Riders 68.6 Market Resources 69 RUNNING 69.1 Overview 69.2 Runners 69.3 Running Events 69.4 Top Events 69.5 Marathons 69.6 Triathlons 69.7 Market Resources 70 SKIING 70.1 Market Assessment 70.2 Skier Demographics 70.3 Ski Resorts: State-by-State 70.4 Top Ski Resorts 70.5 Market Resources 71 SOCIAL ORGANIZATIONS & SERVICE CLUBS 71.1 Overview 71.2 Profiles of Major Organizations 71.3 Market Resources 72 SPAS 72.1 Spa Visits and Spending 72.2 Local Spas 72.3 Five-Star Spas 72.4 Market Resources 73 SPECTATOR SPORTS 73.1 Sports Fans 73.2 Favorite Sports 73.3 Major Events 73.4 Avid Sports Fans City-by-City 73.5 Attending Spectator Sports Events 73.6 Market Resources 74 SPIRITUAL & WELLNESS RETREATS 74.1 Overview 74.2 Census of Retreats 74.3 Popular Retreats 74.4 Market Resources 75 SPORTS BETTING 75.1 Legal Sports Wagering 75.2 Market Assessment 75.3 Betting By Sports Fans 75.4 Market Opportunities 75.5 Market Resources 76 SPORTS & RECREATION PARTICIPATION 76.1 Conditioning and Fitness 76.2 Individual Sports 76.3 Racquet Sports 76.4 Team Sports 76.5 Outdoor Sports 76.6 Water Sports 76.7 Winter Sports 76.8 Market Resources 77 STREET FESTIVALS & BLOCK PARTIES 77.1 Overview 77.2 Block Parties 77.3 Street Festivals 78 SWIMMING 78.1 Participation 78.2 Competitive Swimming 78.3 Swimming Pools 78.4 Market Resources 79 TAILGATING 79.1 Overview 79.2 Market Assessment 79.3 Tailgating Events 79.4 Tailgating Hospitality Services 79.5 Best Cities For Tailgating 80 TARGET SPORTS 80.1 Participation 80.2 Demographics 80.3 Archery 80.4 Sporting Clays 80.5 Market Resources 81 TENNIS 81.1 Participation 81.2 Spending 81.3 Demographics 81.4 Courts 81.5 Market Resources 82 THEATRE 82.1 Overview 82.2 Local Theatre 82.3 National Theatre 82.4 Touring Broadway 82.5 Market Resources 83 TRADING-CARD GAMES 83.1 Overview 83.2 Magic: The Gathering 84 TRAILS - WALKING/JOGGING/BIKING 84.1 Overview 84.2 Rails-to-Trails 84.3 Best City Trails 84.4 Market Resources 85 URBAN EXPLORATION 85.1 Overview 85.2 Waymarking UE Points Of Interest 85.3 UE Tours 85.4 UE Online 85.5 Market Resources 86 VENUES 86.1 Overview 86.2 Amphitheatres 86.3 Arenas 86.4 Club Venues 86.5 Stadiums and Outdoor Venues 86.6 Theatres 86.7 Market Resources 87 VOLUNTEERING 87.1 Overview 87.2 Volunteer Activities 87.3 Volunteering While Traveling 87.4 Charity Walks 87.5 Market Resources 88 WALKING 88.1 Overview 88.2 Walking For Fitness 88.3 Top Walking Cities 89 WILDLIFE WATCHING 89.1 Overview 89.2 State-by-State Assessment 89.3 Birdwatching 89.4 Backyard Habitats 89.5 Market Resources 90 WRITING 90.1 Overview 90.2 Writer’s Workshops 90.3 Magazines for Writers 91 YOGA 91.1 Market Assessment 91.2 Yoga Studios 91.3 Top Towns for Yoga 91.4 Yoga Festivals 91.5 Market Resources 92 ZOOS & AQUARIUMS 92.1 Market Assessment 92.2 Most-Visited Zoos and Aquariums 92.3 Readers Choice Awards 92.4 Market Resources APPENDIX A ACADEMIC PROGRAMS APPENDIX B ANALYSTS APPENDIX C ASSOCIATIONS APPENDIX D COLLECTORS’ ASSOCIATIONS APPENDIX E PARKS & RECREATION ASSOCIATIONS REFERENCES