200 marketing ideas for your website

Description

'Content is king'. High quality content entices visitors to explore, connect, take action and return. It also ranks highly with search engines. But what should a website contain? 200 Marketing Ideas for Your Website is a comprehensive, practical and concise guide that includes ideas extracted from over 2,000 websites reviewed especially for this book. It explains the marketing benefits of the strategies, provides tips and guidelines and refers to 262 web examples, with 50 screenshots, to visually demonstrate their application. "The book's 200 ideas cover plenty of territory, including visuals and sound features, e-commerce fundamentals and specific tools to market your site. Busy communicators owe Henriette Martel-Lawson for saving us countless hours by pointing directly to leading-edge sites that work from a marketing perspective."