Nollywood in Glocal Perspective
Book information
Description
This book gives a panoramic view of the rise and growth of Nollywood, Nigeria’s movie and home video entertainment industry, into the second largest and most prolific movie-producing industry in the world. It offers an analysis of Nollywood’s influence as a local and global cultural force. Scholars from Africa, the African Diaspora and beyond examine the factors that have shaped Nollywood’s unique story-telling, production, and distribution system. The volume shows how internal and external economic, social, cultural and technological changes intersect to define Nollywood’s film-making and entertainment ethos. It is grounded in sound theoretical perspectives that help readers understand the texts and subtexts of the industry’s emergence, transformation, and impact. The range of subjects covered span Nollywood’s historical roots in Nigeria pre-colonial traveling/community theatre to colonial era film-making, and its contemporary spin-offs and inspired cousins across Africa and in Europe. It illuminates the interface of artistic, business, cultural and technological innovation and creativity at the heart of Africa’s local and global pop culture explosion. Front Matter ....Pages i-xxv Front Matter ....Pages 1-1 History and Evolution of Nollywood: A Look at Early and Late Influences (Adesina Lukuman Azeez)....Pages 3-24 From Nigeria Film Industry to Nollywood: Land-Marking the Growth of the New Wave Cinema (Shaibu Hassan Husseini, Oloruntola A. Sunday)....Pages 25-43 From Informality to “New Nollywood”: Implications for the Audience (Gloria Chimeziem Ernest-Samuel, Ngozi Eje Uduma)....Pages 45-66 Challenges of Technological Innovation in Nollywood Film Production (Soji Alabi)....Pages 67-83 Front Matter ....Pages 85-85 Nollywood as an Agent of African Culture and Identity (Olufemi J. Abodunrin, Ogungbemi Christopher Akinola)....Pages 87-100 Sexuality and Negotiation: A Nego-Feminist Reading of Keeping My Man (2013) (Morountodun Joseph)....Pages 101-125 Nollywood and the Glocalization of Prosocial Entertainment (Bala A. Musa)....Pages 127-144 Front Matter ....Pages 145-145 Genre Preferences Among the Benin Video-Film Audience in Nollywood (Osakue Stevenson Omoera)....Pages 147-161 Socio-Economic Psychology of Nigeria’s Nollywood and Kannywood Film Industries (Abdulmutallib Ado Abubakar, Sharafa Dauda)....Pages 163-186 Nollywood-Inspired Filmmaking in Europe: A Swiss Example (Sandra Mooser)....Pages 187-207 Multichoice® Corporation’s Intervention in Nollywood: A Case Study in Glocal Partnership Expectations, Issues, and Outcomes (Gloria Chimeziem Ernest-Samuel)....Pages 209-229 Digital Revolution and the Empowerment of Women in the African Movie Industry: Vistas from Nollywood and Riverwood (Bala A. Musa)....Pages 231-248 Back Matter ....Pages 249-253
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