ENGLISH

Selling: Building Partnerships, 8th Edition

By John Tanner , Stephen Castleberry

Book information

Publisher
McGraw-Hill/Irwin
Year
2010
ISBN
0073530018, 9780073530017
Language
english
Format
PDF
Filesize
15 MB (15925978 bytes)
Edition
8th Ed
Pages
579\579
Orientation
yes
Scanned
no
Time added
2012-02-14 18:00:00

Description

Selling: Building Partnerships, 8e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text the need for salespeople to be flexible--to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.

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