Narrative Advertising Models and Conceptualization in the Digital Age
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"This book provides information on new models and conceptualizations for advertising narration, historical transformation of narrative advertising components and researches on narrative advertising. It covers topics such as basic concept of advertising narration to new conceptualizations, augmented reality to violance in narrative advertising, and interactive digital narrative to advergame and advergamers"-- Title Page Copyright Page Book Series Editorial Advisory Board Table of Contents Detailed Table of Contents Preface Acknowledgment Section 1: Introduction Chapter 1: Aspects of Content Generation Through Narrative Communication and Simulation Section 2: Systems and Models for Narrative Generation and Simulation Chapter 2: An Integrated Approach to Narrative Generation Chapter 3: Narrative Simulation for Film Rhetoric Composition With or Without Story and Nostalgia Effects Chapter 4: Surprise-Based Narrative Generation in an Automatic Narrative Generation Game Section 3: Computational and Cognitive Modeling to Narrative Communication and Simulation Chapter 5: Narratology and Creativity Chapter 6: Literary Psychology-Modeling Figure-Ground Structures in Narrative Stories Chapter 7: Narratives of an Artificial Agent Chapter 8: A Phenomenological Model For Generating the Tasting Description of Japanese Sake Chapter 9: Haiku-Like Aesthetic Sentence Composition Through the Narrative Process Chapter 10: Literary Metaphor Comprehension and Production Chapter 11: Logic as a Narrative Section 4: Analyses, Models, and Systems for Social Narratives Chapter 12: Narrative Analysis of Employment Support for Students With Developmental Disabilities Chapter 13: Practice and Modeling of Advertising Communication Strategy Chapter 14: “The Dialogue Triangle” Effect and Structure for Prototyping on “Need-Solution Pairs” Chapter 15: Collaboration for Supporting the Externalization of the Travel Narratives of the Elderly Compilation of References About the Contributors Index
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