ENGLISH

Nature-Based Tourism in Mallorca’s Natural Areas: The Benefits of Tourism for Natural Areas

By Luisa Wolter (auth.)

Book information

Publisher
Gabler Verlag
Year
2014
ISBN
978-3-658-04535-7, 978-3-658-04536-4
DOI
10.1007/978-3-658-04536-4
Language
english
Format
PDF
Filesize
2 MB (2465487 bytes)
Series
BestMasters
Edition
1
Pages
131\144
Time added
2014-01-18 08:00:00
Economics/Management Sciencegeneral; Market Research; Marketing

Description

Luisa Wolter examines the travel motivations and interests of natural park visitors to Mallorca with a special focus on sustainable tourism development. The data for the study were collected from tourists in the two natural parks s’ Albufera and Llevant in the North of Mallorca. Based on the results of the analysis, natural area managers can develop new products and marketing strategies that address their very own visitors, contribute to the sustainable development of their region, and influence the visitors’ views and behaviors by raising environmental awareness.

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