New Frontiers in Hospitality and Tourism Management in Africa

Description

This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the insights offered by African management concepts. A variety of key topics are examined, including, for example, H&T management practices and management innovation in Africa, the drivers of and variation in uptake of Western management practices, policies and strategies to promote the development of H&T organizations, the influence of management practices on the competitiveness of African countries as tourism destinations, and areas for improvement of H&T organizations in Africa in the digital age. The approach is multidisciplinary. Both local and global perspectives are presented by authors from Africa, Europe, North America, and Asia, with inclusion of intra- and inter-country comparisons. This book will be essential reading for scholars, students, businesses, and policy makers with an interest in H&T in Africa. Contents About the Editors Introduction: New Frontiers in Hospitality and Tourism Management in Africa 1 Introduction 2 Conceptualising and Linking Hospitality, Tourism and Management 3 Researching the Management of Hospitality and Tourism in Africa 4 Structure and Contributions of the Book 5 Conclusion References Managing Tourism for Economic Development in Africa: Past, Prospects and Policy Implications 1 Introduction 2 Historical Account of Tourism Development in Selected African Countries 3 Country Specific Case Studies 3.1 Mauritius 3.2 Morocco 3.3 Tunisia 3.4 Kenya 3.5 Tanzania 3.6 Namibia 4 Trend of Tourism Development in African Countries 5 Recent Account of Tourism as a Tool for Economic Development 6 Conclusion References Destination Personality as Predictor of Symbolic Consumption in Nigeria´s Tourism Industry 1 Introduction 2 Theoretical Background and Hypotheses Development 2.1 Self-Congruity Theory 2.2 Destination Personality 2.3 Destination Personality and Symbolic Consumption 2.4 Destination Personality and Brand Identification 2.5 Destination Personality and Lifestyle Congruence 2.6 Destination Personality and Self-Congruence 3 Methodology 3.1 Research and Study Setting 3.2 Sample and Data Collection 3.3 Variables and Measures 3.4 Dependent Variable 3.5 Independent Variable (Predictor) 4 Results and Findings 5 Discussion 6 Recommendations 7 Conclusion 8 Limitation and Future Research Direction References Southern Africa´s Morphing into a MICE Tourism Space: Critical Insights for Institutional Investors 1 Introduction 2 Literature Review 2.1 MICE Concept 3 MICE Tourism in Africa 4 Contingency Management Perspective 5 Methods 5.1 Research Approach and Sampling 5.2 Methods of Data Collection 5.3 Data Analysis 6 Findings and Discussion 6.1 State of the Southern Africa MICE Sector 6.2 MICE Tourism Growth Prospects and Opportunities for Institutional Investors 6.3 Southern Africa MICE Amenities and Prestigious Events Held 6.4 MICE Sector Challenges 7 Conclusion References A Holistic Approach to Event Portfolios Towards Achieving Strategic Leveraging Objectives: The Case of Cape Town in South Afri... 1 Introduction 2 Literature Review 2.1 Event Leveraging Theory 2.2 Strategic Planning of Comprehensive Event Portfolios 2.2.1 A Theoretical Perspective 2.2.2 A Practical Perspective 2.2.3 A Policy Perspective 2.3 The Role of Stakeholders in Policy Development 2.3.1 Methodology 3 Findings and Discussions 3.1 The Importance of Events for Achieving Leveraging Objectives 3.2 Integrated Events Strategy: A Sustainable Agenda for the Western Cape 3.2.1 A Balanced Portfolio of Events 3.2.2 Opportunities for New Events 3.3 Policy Insights: Key Stakeholder Roles and Responsibilities in Event Portfolio Support 4 Conclusions References Investigating the Dialogic Communications Potential of the Botswana Trade and Investment Centre Website for Destination Brandi... 1 Introduction 2 Theoretical Underpinning: Media Richness Theory 3 Kent and Taylor´s (1998) Dialogic Principles 4 Destination Awareness 5 Destination Image 6 Context of the Study 7 Methodology 7.1 Measures 7.2 Sample and Data Collection 7.3 Analytical Methods 8 Results 8.1 Measurement Model 9 Structural Model Assessment 10 Mediation Analysis 11 Conclusion 12 Theoretical and Managerial Implications 13 Limitations and Future Research Directions References Nation Branding: The Nation Brand as a Destination Marketing Axiom for African Tourism 1 Introduction 2 Africa´s Tourism Destination Marketing Challenge 3 Theoretical Perspective on the Nation Branding: Tourism Nexus 3.1 Behavioural Economic Theory 3.2 Nation Branding and the Nation Brand Hexagon 3.3 The Nation Brand as a Destination Marketing Axiom 4 Research Method 5 Findings and Discussion 5.1 Managing Nation Branding for Tourism in South Africa, Rwanda, and Egypt 5.2 Key Lessons from South Africa 6 Conclusion 6.1 The Short-Term Horizon of Nation Branding and Tourism in Africa 6.2 The Medium to the Long-Term Horizon of Nation Branding and Tourism 6.3 Limitations and Future Research References Sustainable Supply Chain Management Practices in the Hospitality and Tourism Sector in Africa 1 Introduction 2 Literature Review of Supply Chain Management in Relation to Hospitality and Tourism Sector in Africa 2.1 Understanding Tourism Supply Chain Management 2.2 Supply Chain Management in the Hospitality and Tourism Sector 3 Key Opportunities and Challenges in the Hospitality and Tourism Business in Africa 4 New Frontiers Facing the Hospitality and Tourism Services: The Role of ICTs in Africa 5 Disruption by the Sharing Economy: The Case of Airbnb 6 Discussion 7 Contribution to the Theory and Research Implications 8 Managerial Implications 9 Policy Implication 10 Conclusion 11 Limitations and Future Research References The Sharing Economy in the African Context: Implications for the Hospitality Industry 1 Introduction 2 Africapitalism and Ubuntu 3 Social Exchange Theory 4 The Sharing Economy in Africa´s Hospitality and Tourism Industry 5 The Nature of Participation in the Sharing Economy 6 Conclusions 6.1 Opportunities and Challenges of the Sharing Economy in the Hospitality Industry 6.2 Managerial Implications 6.3 Theoretical Implications References Determinants of Micro-entrepreneurship in Urban Tourist Centres of Sierra Leone and Morocco 1 Introduction 2 Understanding the Determinants of Tourism Micro-entrepreneurship in Africa 3 Methodology 4 Tourism Micro-entrepreneurship in Sierra Leone and Morocco 4.1 Micro-entrepreneurship in Tourist Centres of Freetown, Sierra Leone 4.2 Micro-entrepreneurship in Tourist Centres of Agadir, Morocco 5 Discussion: The Determinants of Tourism Micro-entrepreneurship in Urban Africa 6 Conclusions References Awareness and Usage of Government Policies by Women Tourism Entrepreneurs in Cameroon 1 Introduction 2 Literature Review 2.1 Understanding the Awareness and Usage of Policies by Entrepreneurs 2.2 The Context of Hospitality SMEs in Cameroon 3 Research Methods 4 Findings 4.1 Awareness of Government Policies by Women Entrepreneurs 4.2 Usage of Government Policies by Women Entrepreneurs 5 Discussion 6 Conclusions References Managing Sports for Domestic Tourism Promotion in the African Context 1 Introduction 2 Literature Review 2.1 Sport Tourism in the African Context 2.2 Destination Marketing and Branding 3 Methodology 3.1 Study Setting 3.2 Research Methods 4 Findings and Discussions 4.1 Group and Travel Dynamics of Sport Tourists 4.2 Marketing and Branding Opportunities 5 Conclusions References Corporate Social Responsibility and Sustainable Management Practices in the Okavango Delta, Botswana 1 Introduction 2 Tourism, Community Development and Corporate Social Responsibility 3 Corporate Social Responsibility and Environmental Sustainability 4 Methods 5 Data Collection and Analysis 6 Results and Discussions 6.1 Pro Environmental Practices: Sources of Energy Used 6.2 Waste Management, Collection and Usage 6.3 Other Environmentally Friendly Practices 6.4 Environmental Concerns 6.5 Community Social Responsibility and Community Development 7 Conclusion 8 Limitations and Future Research References Re-Imagining Community-Based Tourism in Rural Africa Through Networks and Management Innovation 1 Introduction 2 Understanding Community-Based Tourism Through MI and Networks 2.1 Management Innovation 2.2 Actor-Network Theory 2.3 Managing Community-Based Tourism 3 Method 4 CASE 1: Community-Based Tourism a Management in South Africa 4.1 Bringing Actors Together to Pursue a Communal Agenda: Getting the Land 4.2 ANT Win-Win Situation: Setting the Game Reserve 4.3 Sharing of Benefits and Skills Development 4.4 Conflict Management Innovations 5 CASE 2: Community-Based Tourism Management in Ghana 5.1 Assembling and Recruiting Actors for Innovative KNP Development 6 Conclusion References The Effects of Regional Trade Agreements on International Tourist Flows in the Middle East and Africa 1 Introduction 2 Regional Trade Agreements and International Tourist Flows 3 Empirical Model 4 Data 4.1 Dependent Variable 4.2 Explanatory Variable 4.3 Control Variables 5 Results 5.1 Empirical Estimation Results 6 Conclusion References The Future of Hospitality and Tourism Management in Africa 1 Introduction 2 Understanding Hospitality and Tourism Management in Africa 3 Hospitality and Tourism Management in a COVID-19 Africa 3.1 COVID-19 Impacts on Africa´s Tourism Sector 3.2 Responses to the Impact of COVID-19 for Hospitality and Tourism 4 Future Research Directions 5 Conclusion References