ENGLISH

A beginner's guide to mobile marketing

By Garris , Molly.; Mishra , Karen E

Book information

Publisher
Business Expert Press
Year
2015
ISBN
1606498401, 978-1-60649-840-8, 978-1-60649-841-5, 160649841X
Language
english
Format
PDF
Filesize
8 MB (8859860 bytes)
Series
Digital and social media marketing and advertising collection
Edition
First edition
Pages
147\168
Time added
2015-12-23 22:00:00
Cell phone advertising. Internet marketing. BUSINE

Description

This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change

Similar books