Unassailable: Protect Yourself from Deplatform Attacks, Cancel Culture & other Online Disasters

Description

We live in an age of cancel-culture run rampant, where those who don't agree with your opinions eschew civilized debate and instead opt to mobilize flash-mobs seeking to deplatform you, your content or your business. When even the president of the United States isn't immune from deplatform attacks, it tells us that somebody needed to write a book like "Unassailable". In his second book, internet industry veteran and naming expert Mark E. Jeftovic describes an overarching strategy that minimizes your attack surface against online censorship and helps you come back stronger and louder from takedowns. The first part of the book examines the history, philosophy and the ethos behind culture wars, free speech and battles for narrative control. Then in part 2 the reader is stepped through every component of their online infrastructure, from web hosting, to email delivery, to video hosting, to payment gateways in order to make sure you have as much control over your own online destiny as is technologically possible.All content creators need to read this book. Even if you think nothing you say is controversial or would run afoul of allowable opinion, the internet mob can turn on you in an instant. Be ready. Acknowledgments Foreword Introduction Part I: The Battle for Narrative Control 1. Freedom is a Two-Edged Sword 2. Invisible Men Are Not Welcome in the Panopticon 3. Cancel Culture Through the Ages 4. Does Deplatforming Even Work? Part II: What You Do About It 5. “Own the Racecourse” 6. Always Promote Your Own Brand 7. Website Hosting 8. Blogs 9. Discussion Forums 10. Your Email 11. Podcasting 12. Ecommerce Solutions 13. Bad Revenue Models 14. Good Revenue Models 15. Securing Your Domain Names 16. Backing it All Up 17. Alternative Platforms 18. Epilogue About the Author Appendix A: Selected Writings First They Came for the File Sharing Domains The Cultural Purge Will Not Be Televised A Heretic’s Guide to Deplatforming Appendix B: Selected Resources Notes