Mobilizing generation 2.0: a practical guide to using Web 2.0 technologies to recruit, organize, and engage youth
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As a nonprofit tech professional looking to explore mobile campaigns, I found the chapter on mobile tech really clarified this burgeoning field. I was so thankful, in particular, for the "How to Get Started" section. It explained so well how to actually make it happen. By the time I was done, I had a good sense of the landscape and was able to move ahead in my nonprofit's plans for a mobile giving campaign. Couldn't ask for more!
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