ENGLISH

Persuasive Technology: Using Computers to Change What We Think and Do

By B.J. Fogg

Book information

Publisher
Morgan Kaufmann
Year
2002
ISBN
9780080479941, 9781558606432, 9780613915823, 1558606432, 0613915828
Open Library ID
OL17072591M
Language
english
Format
CHM
Filesize
7 MB (7022556 bytes)
Series
Interactive Technologies
Edition
1
Pages
282\0
Topic
Computers
Library
mexmat
Time added
2009-07-20 03:45:11

Description

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. In this thought-provoking book, based on nine years of research, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside.Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology. B.J. Fogg has written this book to be your guide.

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