Brand management 101 : 101 lessons from real-world marketing

Description

Discarding elaborate theories, models and jargon for common sense and street-smart advice, Brand Management 101 offers a refreshing new look into the world of Marketing based on lessons learnt in the real world. Whether you're a Marketer, a student or someone with an interest in the subject, you won't think of Marketing quite the same way again after reading Brand Management 101! 101 Lessons from real world Marketing- - What developing great TV advertising and dating have in common. - Why shopping is like speed dating. - What dealing with a burglar in your home can teach you about defending against competition. - What Greek mythology can teach you about pricing decisions. - The Ps of Marketing no textbook teaches you about. And much more... Written by an author with a unique combination of being a veteran award-winning Marketer along with being a bestselling novelist, Brand Management 101 is a book on Marketing like none you've read before