ENGLISH

Humanizing Visual Design: The Rhetoric Of Human Forms In Practical Communication

By Charles Kostelnick

Book information

Publisher
Routledge
Year
2019
ISBN
113807151X, 9781138071513
Language
english
Format
EPUB
Filesize
18 MB (18702439 bytes)
Edition
Hardcover
Pages
298\0
Time added
2019-05-26 23:45:37
Human FormsPractical CommunicationRhetoricVisual Design

Description

This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers--in short, "humanizing" it. Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data. The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.

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