ENGLISH

Public Relations for Dummies

By Eric Yaverbaum , Ilise Benun , Richard Kirshenbaum , Robert W. Bly

Book information

Publisher
Wiley
Year
2006
ISBN
0-471-77272-0, 978-0471-77272-9
LCC
HD59 .Y387 2006
Open Library ID
OL17159444M
Language
english
Format
PDF
Filesize
7 MB (6925511 bytes)
Series
For dummies
Edition
2nd ed
Pages
385\385
Topic
Education
Library
torrents.ru tech collections 2009-11-14
Time added
2010-01-11 02:35:34

Description

n “Public Relations for Dummies” 2nd edition , authors Eric Yaverbaum and Bob Bly explain extremely simple the basics of PR for everyone who wants to understand the concept and the need of public relations services. Eric Yaverbaum has more than 25 years of experience in the practice of public relations and has earned a reputation for his unique expertise in strategic media relations, crisis communications, and media training. Eric has amassed extensive experience in counseling a wide range of clients in corporate, consumer, retail, technology, and professional-services markets and in building brands such as Sony, IKEA, Domino’s Pizza, TCBY, Progressive Insurance, and American Express, among many others. Bob Bly is an independent copywriter specializing in traditional and Internet direct marketing. He has written lead generating sales letters, direct-mail packages, ads, scripts, Web sites, Internet direct mail, and PR materials for more than 100 clients, including IBM, AT&T, The BOC Group, EBI Medical Systems, Associated Air Freight.

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