ENGLISH

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms

By Katja Wagner

Book information

Publisher
Springer Gabler
Year
2021
ISBN
3658351497, 9783658351496
Language
english
Format
PDF
Filesize
2 MB (1996162 bytes)
Series
Handel und Internationales Marketing / Retailing and International Marketing
Pages
264\257
Time added
2024-03-21 03:32:24

Description

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.

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