ENGLISH

Consultative Closing: Simple Steps That Build Relationships and Win Even the Toughest Sale

Book information

Publisher
AMACOM
Year
2006
ISBN
9780814473993, 0814473997
Open Library ID
OL8043414M
Language
english
Format
PDF
Filesize
3 MB (2693598 bytes)
Pages
255\255
Library
mexmat
Time added
2009-11-09 02:42:13

Description

Traditionally strategies for closing sales have involved pressuring customers, countering their stalling tactics, and overcoming their objections - behaviors that run in direct opposition to the philosophy of the consultative salesperson. On the other hand, consultative salespeople, afraid of damaging the relationship they've nurtured by appearing too aggressive, hope the deal will close itself - something which rarely, if ever, happens. Consultative Closing provides the solution, breaking up the closing process into small, actionable steps that help the salesperson gain gradual buy-in and establish a long-term working relationship with his or her client.

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