Global Convergence Cultures: Transmedia Earth

Description

Today’s convergent media industries readily produce stories that span multiple media, telling the tales of superheroes across comics, film and television, inviting audiences to participate in the popular universes across cinema, novels, the Web, and more. This transmedia phenomenon may be a common strategy in Hollywood’s blockbuster fiction factory, tied up with digital marketing and fictional world-building, but transmediality is so much more than global movie franchises. Different cultures around the world are now making new and often far less commercial uses of transmediality, applying this phenomenon to the needs and structures of a nation and re-thinking it in the form of cultural, political and heritage projects. This book offers an exploration of these national and cultural systems of transmediality around the world, showing how national cultures – including politics, people, heritage, traditions, leisure and so on – are informing transmediality in different countries. The book spans four continents and twelve countries, looking across the UK, Spain, Portugal, France, Estonia, USA, Canada, Colombia, Brazil, Japan, India, and Russia. Cover Half Title Title Page Copyright Page Contents List of Table Foreword: Earth to Transmedia Acknowledgements Introduction: Conceptualizing National and Cultural Transmediality PART I: European Transmediality 1 United Kingdom: The Justified Ancients of Mu Mu’s ‘Comeback’ as a Transmedia Undertaking 2 Spain: Emergences, Strategies and Limitations of Spanish Transmedia Productions 3 Portugal: Transmedia Brand Narratives, Cultural Intermediaries and Port Wine 4 France: Telling Tales of Cultural Heritage using Transmedia Storytelling 5 Estonia: Transmedial Disruptions and Converging Conceptualizations in a Small Country PART II: North and South American Transmediality 6 United States: Trans-Worldbuilding in the Stephen King Multiverse 7 Canada: Transmediality as News Media and Religious Radicalization 8 Colombia: Transmedia Projects in Contexts of Armed Conflict and Political Change 9 Brazil: Reconfigurations and Spectatorship in Brazilian Telenovelas PART III: Asian Transmediality 10 Japan: Fictionality, Transmedia National Branding and the Tokyo 2020 Olympic Games 11 India: Augmented Reality, Transmedia Reality and Priya’s Shakti 12 Russia: Interactive Documentary, Slow Journalism and the Transmediality of Grozny: Nine Cities List of Contributors Index