ENGLISH

Let the Story Do the Work: The Art of Storytelling for Business Success

By Esther K. Choy

Book information

Publisher
AMACOM
Year
2017
ISBN
9780814438022, 0814438024
Language
english
Format
EPUB
Filesize
895 kB (916431 bytes)
Pages
256\0
Time added
2017-07-25 11:40:49
Business communication;Storytelling;Success in bus

Description

People forget facts, but they never forget a good story. It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.

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