ENGLISH

Entrepreneurship, 2nd Edition

By Andrew Zacharakis , William D. Bygrave

Book information

Publisher
Wiley
Year
2010
ISBN
0470450371, 9780470450376
LCC
HD62.5 .B938 2010
Google Books ID
l6x-ENKYbXYC
Open Library ID
OL24539587M
Language
english
Format
PDF
Filesize
11 MB (12012885 bytes)
Edition
2
Pages
633\633
Orientation
yes
Scanned
no
Time added
2012-02-04 16:00:00

Description

Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information.

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