GERMAN

Mobile Publishing: E-Books, Apps & Co.

By Harald Henzler; Fabian Kern

Book information

Publisher
de Gruyter
Year
2013
ISBN
9783110341140, 9783110303544, 9783110303568
Language
german
Format
EPUB
Filesize
10 MB (10503280 bytes)
Pages
159\0
Time added
2023-07-23 01:06:34

Description

The Internet has become mobile: the iPhone and the iPad have set off a wave of new developments, with eBooks, eJournals, and apps spearheading a new mass market. This volume contains practical instructions for the design and realization of products for the mobile publishing market. Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models.

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