ENGLISH

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

By Information Resources Management Association

Book information

Publisher
IGI Global
Year
2016
ISBN
1522517936, 9781522517931
Language
english
Format
PDF
Filesize
48 MB (50149615 bytes)
Volume
3 vols.
Pages
1849\1849
Time added
2019-03-29 08:34:06

Description

This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising

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