ENGLISH

Gamification: Using Game Elements in Serious Contexts

By Rüdiger Zarnekow , Christoph Lattemann , Susanne Robra-Bissantz , Stefan Stieglitz , Tobias Brockmann (eds.)

Book information

Publisher
Springer International Publishing
Year
2017
ISBN
978-3-319-45555-6, 978-3-319-45557-0
DOI
10.1007/978-3-319-45557-0
Language
english
Format
PDF
Filesize
3 MB (3271326 bytes)
Series
Progress in IS
Edition
1
Pages
XI, 164\166
Time added
2017-02-20 14:56:08
Business Information Systems;Economic Theory/Quant

Description

This compendium introduces game theory and gamification to a number of different domains and describes their professional application in information systems. It explains how playful functions can be implemented in various contexts and highlights a range of concrete scenarios planned and developed for several large corporations. In its first part the book presents the fundamentals, concepts and theories of gamification. This is followed by separate application-oriented sections – each containing several cases – that focus on the use of gamification in customer management, innovation management, teaching and learning, mobile applications and as an element of virtual worlds. The book offers a valuable resource for readers looking for inspiration and guidance in finding a practical approach to gamification.

Similar books