Millennials, spirituality and tourism

Description

Cover Half Title Series Page Title Page Copyright Page Dedication Table of Contents List of figures List of tables List of contributors Acknowledgements Preface Part I: Spiritual tourism: Pathway to connect body, mind, and soul Chapter 1: Spirituality and tourism: Defining the linkages from literature 1.1 Introduction 1.2 The Conceptual framework of spirituality 1.3 The characteristics of spirituality and how it differs from religion 1.4 Types of spirituality 1.5 The emergence of spiritual tourism 1.6 Conclusion References Chapter 2: The quest for exploring self: Millennials and spiritual tourism in India 2.1 Introduction 2.2 Millennials and tourism 2.2.1 Spiritual experiences in India 2.2.2 Millennials, spirituality and tourism 2.3 Primary research and its contribution 2.4 Findings 2.5 Discussion and future research 2.6 Conclusion Notes References Chapter 3: The influence of spirituality on generations Y and Z working in the tourism & hospitality industry 3.1 Introduction 3.2 Generations Y and Z in tourism 3.3 Spirituality 3.4 Influence of spirituality on members of the Y and Z generations who work in the field of tourism and hospitality 3.5 Conclusion References Chapter 4: Millennials and spiritual journeys: The ways of Saint James in Northern interior Portugal as a contemporary pilgrimage 4.1 Introduction 4.2 Millennials: visions and speeches 4.2.1 Characterization of the Millennial generation 4.2.2 Millennials in ways of Saint James 4.2.3 Ways of St. James in the north interior of Portugal 4.2.4 Methodology 4.3 Analysis and results 4.3.1 Profile of interviewees 4.3.2 Interviews 4.4 Conclusion Acknowledgements References Part II: Youngsters’ inclination towards spirituality Chapter 5: A descriptive study on determining the travel behaviours of Millennials: The case of Istanbul, Turkey 5.1 Introduction 5.2 Literature review 5.2.1 Generational theory 5.2.2 The generations 5.3 The characteristics of millennials 5.4 Travel behaviours of millennials 5.4.1 Methodology 5.4.2 Findings 5.4.3 Socio-demographic characteristics of participants 5.5 Travel behaviours of participants 5.6 Conclusion 5.7 Limitations and future research References Chapter 6: Millennials’ perceptions of spirituality, wellness and travel 6.1 Introduction 6.2 Millennials’ attitudes to spirituality 6.2.1 Millennials and the wellness industry 6.2.2 Millennials and travel 6.3 Research methods 6.4 Findings 6.5 Conclusions 6.6 Future Research 6.7 Implications of the Research References Chapter 7: Millennial tourism: Myths, wellness, lifestyle and practicality toward millennial tourism 7.1 Introduction 7.2 Millennials’ travel trend statistics 7.2.1 Millennials’ travel technology and booking statistics 7.3 Myth 7.4 Lifestyle and practicality 7.4.1 What do Millennial travellers’ want and need? 7.4.2 What motivates them to travel? 7.4.2.1 Millennials want a travel adventure 7.4.2.2 What is the role of social media in Millennial tourism? 7.4.3 Travel priority in life, travellers are on a budget and seizing short trips 7.4.4 Convenience 7.4.5 Muslim Millennial travellers 7.5 Sustainable economy 7.5.1 Millennials and wellness tourism 7.5.2 Wellness tourism and millennial women 7.5.3 The dominant sectors: – nutrition and diet 7.5.4 Wellness tourism and over-tourism 7.5.5 Direct-to-Consumer: the wellness market and brand marketers 7.6 Millennials and the COVID-19 pandemic 7.7 What do Millennials want from the industry? Lessons for the tourism industry 7.8 Conclusion References Chapter 8: Tourist behaviour and travel adoption among Millennials 8.1 Introduction 8.2 The concept of tourist behaviour, theories, studies 8.3 Influential factors of tourist behavior and motivations 8.4 The classification of generations, destination choice and touristic consumption 8.5 Travel adoption of millennials 8.6 Conclusions References Part III: Holistic tourism: A Journey to the self Chapter 9: Holistic tourism: A pathway towards Eudaimonic well-being 9.1 Introduction 9.2 From health to wellness and towards holistic tourism 9.3 Towards a conceptualization of eudaimonic well-being 9.3.1 The intersection of holistic tourism and eudaimonic well-being 9.3.2 Engagement and flow 9.4 Conclusion 9.5 Future directions References Chapter 10: Millennials and social media marketing: The case of Indian UNESCO world cultural heritage sites 10.1 Introduction 10.2 Literature review 10.2.1 Social media marketing and millennials 10.2.2 Cultural heritage and social media 10.3 Study context 10.4 Methodology 10.4.1 Sample description 10.5 Results 10.5.1 Facebook result 10.5.2 TripAdvisor analysis 10.6 Discussion and conclusion 10.6.1 Limitations and future directions References Chapter 11: Millennials in the search for spiritual ecstasy: Touristic consumption of shamanic mushroom rituals in Huautla de Jimenez, Mexico 11.1 Introduction 11.2 Millennials and travel 11.3 Millennials and new-age spirituality 11.4 New Age spiritual tourism and neo-shamanism 11.5 Study methods and data analysis 11.6 Huautla de Jimenez 11.7 Spirituality and psilocybin mushrooms 11.8 Mazatec shamanism and veladas 11.9 Findings 11.10 Motivations 11.11 Effects and outcomes 11.12 Discussion 11.13 Final reflection References Chapter 12: From gen Xers to millennials: Transformation of self through tourism 12.1 Introduction 12.2 Defining generations 12.3 Tourism consumption patterns: from modernity to postmodernity 12.4 Transformative experiences and authenticity 12.4.1 From the quest for object-related authenticity to the quest for existential authenticity 12.4.2 From transformative experience as an outcome to transformative experience as a process 12.5 Conclusion 12.6 Future implication References Part IV: The new age tourism: Tourism’s new face Chapter 13: Issues, threats and prospects of spiritual tourism in the emerging era 13.1 Introduction 13.2 Literature review 13.3 Research Methodology 13.4 Research Findings 13.4.1 Issues in Spiritual Tourism 13.4.2 Threats in spiritual tourism 13.4.3 Prospects in Spiritual Tourism 13.5 Research limitations 13.6 Research implications 13.7 Conclusion References Chapter 14: Strategic approach to spiritual tourism destination branding development among millennials 14.1 Introduction 14.2 Spiritual tourism activity as non-religious and religious 14.3 Millennial generation personal traits 14.4 Contemporary design branding 14.5 Destination branding strategy and spiritual tourism theory 14.6 Methodology 14.7 Participant profiles 14.8 Results 14.8.1 Research objective one: the functional attributes that can be created toward spiritual tourism destination branding 14.8.2 Research objective 2: the feelings or ideas that can be created toward spiritual tourism destination branding 14.8.3 Research issue 3: the unique experiences that can be created towards spiritual tourism destination branding 14.9 Conclusion and discussion 14.10 Implications of the study 14.11 Limitation of the study and future research References Chapter 15: Understanding the Millennial tourist: Proclivities and penchants of indigenous Rastafarian cultural experiences among Generation Y 15.1 Introduction 15.1.1 Rastafarianism in Jamaica 15.1.2 The Millennials – a vibrant and promising market for Spiritual Tourism 15.2 Literature review 15.2.1 The Experience Economy and Experiential Marketing 15.2.2 Experiential marketing and hand-touch product design 15.3 Tangible and experiential elements of Rastafarianism 15.3.1 Smoking Cannabis 15.3.2 Reggae Music 15.4 Methodology 15.5 Findings – the components of spiritual tourism in indigenous Rastafari villages 15.5.1 Excursions to indigenous Rastafari villages 15.5.1.1 The Bob Marley Museum and other indigenous villages 15.5.2 Homestays to indigenous Rastafari villages 15.5.3 Tourist behaviour, travel adoption and trends among Millennials 15.5.4 Impacts of COVID-19 on indigenous Rastafari villages and their interactions with travellers 15.6 Discussion 15.7 Limitations of the study 15.8 Conclusion References Chapter 16: Imminent future of Millennial generations: A tourism management perspective 16.1 Introduction 16.2 Literature review 16.3 Social media as an influence 16.4 Experiencing local culture 16.5 Discussion and conclusion References Index