ENGLISH

Inside the Multinationals 25th Anniversary Edition: The Economics of Internal Markets

By Alan M. Rugman

Book information

Year
2006
ISBN
1403995915, 9781403995919, 9780230625167
LCC
HD2755.5 .R82 2006
Open Library ID
OL22770068M
Language
english
Format
PDF
Filesize
647 kB (662747 bytes)
Edition
25th
Pages
200\197
Topic
Economy
Scanned
yes
Time added
2011-06-04 13:46:07

Description

The first edition of Inside the Multinationals was a milestone book which applied the new theory of the multinational enterprises in a North American context. In it, Alan M. Rugman popularized internalization theory and helped to extend it as the cornerstone of research in the field of international business. Now with a new introduction assessing the path-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text. Professor Rugman now serves as President of the Academy of International Business.

Similar books